RideShare

I designed this full page newspaper ad in an art director role for a client of the student-run agency, Ad Lab at Boston University. This ad for RideShare ran in Boston University's Daily Free Press. The full campaign promotes the client RideShare, a carpooling website for BU students only where drivers and passengers can post their travel plans and schedule to share rides together to and from Boston. The client wanted to attract more drivers to participate, so our creative strategy was to highlight how one can save money on gas by using RideShare.