New Beer Promotion: Sweet Swig Ale

For a class assignment, I created this promotional beer campaign launching a brand new ale produced by Harpoon Brewery called Sweet Swig Ale. The print ads target college-age females with a sweet tooth who seek an alternative for the bland taste of common beers and ales on the market. Sweet Swig Ale looks to cure that familiar dessert craving while serving as an alcoholic beverage. A sweet combination. (Flavors include Chocolate Mousse, Dulce de Leche, and Vanilla Milkshake)