The Davlin Fund: A Charitable Investment

I collaborated with a group in class to create the positioning and this print campaign for The Davlin Fund, a legitimate upcoming mutual fund whose profits are donated to charity. The ads target young to middle-age successful investors who look to not only gain financial security for the future, but who also wish to contribute to the philanthropic world. The natural, clear tone of the campaign sells the simplicity and convenience of the new, innovative way to contribute to society. (The campaign is in the running to become the potential advertising scheme for the mutual fund)